The Problem
Redbox and Crackle had a vast collection of films featuring powerful performances from women, but no exciting way of celebrating these accomplished movie stars.
The Solution
As part of a larger Women's Month campaign, we created an uplifting 30-second spot to highlight our favorite leading ladies. I worked on the motion graphics for the intro, titles, and end card while collaborating with a video editor who pieced together inspiring clips. It took a lot of planning to get the timing and sequencing right for this, but the result was a beautifully crafted house ad that gave the featured movies a solid boost in viewership.
STILL FRAMES
