The Problem
The world is cluttered with busy, crammed, and ineffective marketing emails that overwhelm viewers before they get a chance to even think about making a purchase.
The Solution
I always gain a full understanding of the content hierarchy for any given email before I start designing. From there, the email falls into place. I put the most important information/imagery first to hit the viewer with something captivating. This encourages them to keep scrolling down to engage with supplementary content. See below for some examples of clean, functional emails I've designed over the years for different brands.
